About CTMA’s blogger: Paul Linnell
Paul Linnell is a customer experience and service quality improvement champion, working internationally with senior managers and their teams to help them achieve business success, reduce risk and build customer loyalty and advocacy by improving service to customers. Paul specialises in the design and deployment of customer experience measurement, service quality improvement, complaints handling and preventive analysis programmes. For most of his career he has worked in Europe and North America and is now based in New Zealand, and continuing to serve clients globally.