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Episode 006

The Keeping Improvement Continuous Challenge

Getting CX Right with CTMA, a podcast series with Paul Linnell 

The need to keep up the momentum of continuous improvement, and keep pace with the changing needs, wants and expectations of customers, never ends.

The big challenge is how to keep continuous improvement “continuous, and avoid the risk of lapsing into the complacency of the past.

The drive to improve what customers experience has been around for so long that by now, most organisations have “given-it-a-go” several times!  Over the years, these projects and disciplines have been know by many names: “customer service”, “customer satisfaction”, “customer loyalty”, “service quality”, “customer first”, “customer centricity”, “first choice” and “CX” to name but a few!

Each time a new customer experience initiative is launched, very often with another new name, there’s typically a mix of: interest, suspicion, enthusiasm, mixed benefits, and eventual disappointment.

The cycle seems to take between 18 and 36 months, to wax, and then wane.

Why do they so often, need to be re-started over-and-over-again?

What you’ll learn in this episode:  

In this episode, I want to look at why customer experience improvement programmes often seem to fizzle out and come to a STOP.  I’ll be looking at number six, in our series of BIG “BOULDERS” that often block the path to sustainable customer excellence.  It’s the one I call the Keeping Improvement Continuous Challenge.

Practice guide

We’ve prepared a CTMA Practice Guide  “Exploring the Keeping Improvement Continuous challenge” that summarises the key points in this episode.

  Exploring the Enterprise Engagement Challenge

Please click here to request your copy.

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Also mentioned in this episode


Next Episode: #007: Stop Juggling and Start Creating Value

Next Episode > It’s taken a global crisis to re-focus businesses and public services on creating genuine value instead of the old way of simply juggling the needs of the business, against the needs of customers and against the needs of staff - a situation, where in the end – NOBODY wins!

In this episode, I want us to look at THE BIG PICTURE of why customer experience has become so important today, and why - “It’s time to stop juggling, and start creating value”


About Paul Linnell

Paul LinnellPaul Linnell is a customer experience and service quality improvement champion, working internationally with senior managers and their teams to help them achieve business success, reduce risk and build customer loyalty and advocacy by taking actions to improve customer experiences.  Paul specialises in the design and deployment of customer experience measurement, service quality improvement, complaints handling and preventive analysis programmes. Industries he has worked with include, Automotive, Consumer electronics, Consumer goods, Electricity & Gas retail, Financial services, Information technology, Local Government and Public Sector, Media / Publishing, Passenger travel (Rail, Air and Sea), Pharmaceuticals and Telecommunication. Paul has worked with clients and presented on these subject at conferences and corporate events in the UK, Europe, North America, the Middle East, Australia and New Zealand.  Originally from the UK and now based in New Zealand, he continues to serve clients globally.

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