A comprehensive “Voice of the Customer” assessment
The purpose of a comprehensive “Voice of the Customer” assessment is to provide an external review of current activities and capabilities deployed to harness customer feedback, identify and prioritise management actions, implement change and measure the benefit of actions taken.
The assessment typically involves a series of site visits, one-on-one interviews and group discussions with management and staff, at head office and a selection of field offices or branches.
Following the site visits CTMA will produce a briefing report and roadmap to chart the potential development of a coordinated and comprehensive Voice of the Customer programme.
A customer experience tracking programme assessment
Organisations that already undertake regular tracking of customer satisfaction and customer experience are sometimes concerned about the effectiveness of such programmes. There can be many reasons why they become concerned. They may need a simple adjustment to the reporting approach, a small or a significant change to the questions being asked, or a complete review of the programme design and methodology.
As a first step we encourage you to ask yourself the following questions:
- What have you learned from the programme so far?
- What have you changed as a result of what you have learned?
- How have these changes improved your organisation’s performance meeting its primary purpose and strategic objectives?
- What have been the financial gains from these changes?
If the answer to these questions is “I don’t know”, “I’m note sure” or “nothing” then we can probably help.
A CTMA “Customer Experience Tracking Programme Assessment” can help clarify any existing concerns you have with the programme, identify opportunities to improve its effectiveness and help you turn the voice of your customers into management actions.
The process typically involves four key tasks to assess the programme, and help you maximise its future actionability:
- Questionnaire review
- Report review
- One-on-one interviews with key stakeholders in the programme and recipients of the feedback
- Presentation of our findings and recommendations
2. Planning, designing and implementing change
Customer service initiatives
CTMA can provide support in a number of roles during the planning, design, piloting and rollout of customer experience management, customer service improvement initiatives and voice of the customer programmes. In conjunction with our management workshops and seminars we can provide thought leadership, guidance and external quality assurance to steering groups and project teams and help with solution design and deployment.
A truly successful customer-driven business model is one that is self-sustaining and self-regenerating. But even the best executed business improvements can under-perform or fail if they become diluted with time or if their original drivers change. To champion this process, CTMA can provide ongoing assistance with periodic visits, attend steering group meetings, act as an 'external provocateur', conduct customer service 'health-checks' and provide executive mentoring.
3. Tracking results and managing improvement
Ongoing satisfaction tracking
The results of customer service improvement initiatives need to be measured and tracked against agreed success criteria. CTMA's customer satisfaction tracking services support an organisation's customer-driven transition and ongoing compliance. They provide a valuable ongoing measure of customer service effectiveness and point to where further fine-tuning and adjustment may be necessary.
If there’s a specific customer challenge we can help you with and you’d like to meet for a discussion, in person, or by phone, or via Skype, please let us know. We would be delighted to learn more and explore ways we can help.
Please contact us to schedule some time for an introductory discussion.