Our services - developing knowledge and skills
to build an adaptive customer-driven enterprise
Keynote topics
Helping to inspire talented people to turn their organisation
into an “adaptive customer-driven enterprise™”
Our keynote topics help support corporate events, industry
conferences, and help bring customer experience clarity to individual
leadership teams. They have a resounding appeal for acknowledging common
barriers for CX success, and then describing practical solutions that can be
adopted, adapted and used, to break down those barriers, and clear
the way towards achieving customer excellence. They help to inspire talented people to
create a customer experience vision, and turn it into their customers’
experience reality.
How we help
The following is a selection of some of the keynote topics we address
in our talks.
If any of these themes could help with your corporate event,
industry conference, bring some clarity to your project team, or if you
feel we could help with your customer
experience improvement programme in some other way, please
get in touch to schedule an exploratory session with Paul
Linnell (either online or in person), to
discuss your event, your audience, your theme, your challenges, and your objectives,
and to explore how we can help.
It’s time to stop juggling – start creating value!
Businesses and public services
are finding that today’s path to success comes from a deliberate focus on
creating genuine value – instead of the old way of simply juggling the
needs of the business, against the
needs of customers, and against the
needs of employees – a situation where, in the end –
NOBODY wins!
In this keynote, Paul looks at THE BIG PICTURE of why customer
and employee experiences, have become
so important, and why – “it’s time to
stop juggling, and start creating value!”
Let’s Talk:
If your organisation is trying to build a more
sustainable environment – where the needs of the business,
customers, and staff are no longer just battling for their
own needs, but together creating value by working towards
mutually supporting interests, please click on the button
above to schedule a call to
discuss how this keynote will help.
Shifting the mindset to turn Customer Experience
from being a “high-risk un-quantified aspiration”,
into being a measurable, cost-justified, and essential, core
business strategy
Everyone agrees that it’s nice to give customers a
good experience, but when it comes to allocating
funds, managing budgets, and controlling costs,
customer experience is often under pressure because
of a common lack of clarity about how to:
Quantify why
customer experience is
important, and
Justify why it should be
improved
This enlightening keynote challenges current trends and provides clarity
about why and how to put customer
experience squarely on the executive agenda:
Why customer experience and customer satisfaction is often more
“talked about” in the boardroom than
“acted upon”
How an organisation’s purpose creates value for its customers
The desired outcomes that define
your organisation’s success
How customer behaviours and the choices they make
lead to those outcomes
How customer experience metrics, calibrated
to those outcomes, drive executive and enterprise mindsets, to take action
Let’s Talk:
If your organisation has a challenge quantifying the
value of
good customer experiences or the
risk of poor customer
experiences, and has difficulty justifying
why it should be
improved, please click on the button
above to schedule a call to
discuss how this keynote will help.
Reducing current, and future risks, by building an “Adaptive Customer-Driven Enterprise”
Today,
“change” and “uncertainty”
are dominating
our professional,
business and personal lives. One of the
biggest challenges facing every organisation is being able to keep-up with
the ever-accelerating changing needs, wants and expectations of
customers and markets.
In this keynote, Paul describes how an effective customer-driven
framework for continuous improvement,
innovation and value creation can provide the
foundation to a sustainable Adaptive Customer-Driven
Enterprise. One that adopts a strategy, willingness
and capability to constantly measure, improve, innovate and
adapt its performance to meet the ever-changing needs, wants
and expectations of its customers, employees, shareholders
and environment.
Let’s Talk:
If “change” and “uncertainty”
are dominating your organisation’s
landscape, or if your challenge is keeping up
with the ever-changing needs, wants and expectations of
customers and markets, please click on the button
above to schedule a call to
discuss how this keynote will help.
Six key reasons why Customer Experience
improvement programmes, often underperform, get stuck, or fail to
start!
The
drive to improve customer experience has been around for so
long, most organisations have “given-it-a-go” – several
times!
Many organisations find that each time a new customer experience initiative
is launched, there’s typically a cycle of between 18 and 36
months during which interest and investment waxes, and then
wanes, often blocked by a “boulder” on the path
to success. Then the effort
is repeated a few years later -
often with a new project name, and a new project team.
So what goes wrong with these programmes? Why don’t they last? Why do
they so often need to be re-started over-and-over-again?
In
this revealing keynote, Paul describes:
Six key challenges organisations face as they embark
on their CX and VoC journeys
Key diagnostic
questions to help expose the presence of these challenges, and help you uncover potential barriers to
your
CX programme
Techniques to address these challenges, so that they don’t
become costly “boulders” - blocking the path to
your success
How to use the Voice-of-the-Customer to stay on
course, and drive continuous improvement,
innovation and value creation
Let’s Talk:
If your organisation is about to
launch, re-launch, or
enhance a
customer experience improvement programme, this
keynote can help you avoid some
of the common pit-falls and risks. If you’ve already begun a
transformation, it can
help you validate progress and guard against potential
roadblocks or omissions. Please click on the button
above to schedule a call to
discuss how this keynote will help.
About your speaker: Paul Linnell
Founder of CTMA, Paul Linnell, is a customer experience and service quality
improvement champion and business author. He works internationally with senior managers
and their teams to help them achieve business success, reduce risk
and build customer loyalty and advocacy by taking actions to improve
customer experiences. Paul specialises in the design and deployment
of customer experience measurement, service quality improvement,
complaints handling and preventive analysis programmes. Industries
he has worked with include, Automotive, Consumer electronics,
Consumer goods, Electricity & Gas retail, Financial services,
Information technology, Local Government and Public Sector, Media /
Publishing, Passenger travel (Rail, Air and Sea), Pharmaceuticals
and Telecommunication.
Paul has worked with clients and presented on
these topics at conferences and corporate events in the UK, Europe,
North America, the Middle East, Australia and New Zealand.
Originally from the UK and now based in New Zealand, he continues to
serve clients globally.