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an adaptive customer-driven enterprise

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Helping to inspire talented people to
turn their organisation into an “adaptive customer-driven enterprise”

Our keynote topics have a resounding appeal for acknowledging common barriers for CX success, and then describing practical solutions that can be adopted, adapted and used, to break down those barriers, and clear the way to customer excellence.  They help to inspire talented people to create a customer experience vision, and turn it into their customers’ experience reality. 

How we help

If one or more of the topics below could help with your corporate event or conference, or if we could help with your customer experience improvement programme in some other way, please get in touch to schedule an exploratory session with Paul Linnell (either online or in person), to discuss your event, your audience, your theme, your challenges, and your objectives.

 

It’s time to stop juggling – start creating value!Stop Juggling


Businesses and public services are finding the path to success comes from a deliberate focus on creating genuine value – instead of the old way of simply juggling the needs of the business, against the needs of customers, and against the needs of employees – a situation where, in the end – NOBODY wins!

In this keynote, Paul looks at THE BIG PICTURE of why customer and employee experiences, have become so important, and why – “it’s time to stop juggling, and start creating value!

Let’s Talk:

If your organisation is trying to build a more sustainable environment – where the needs of the business, customers, and staff are no longer just battling for their own needs, but together creating value by working towards mutually supporting interests, please get in touch to schedule a call or a meeting (online or in-person) so we can learn more about your current challenges and discuss how this keynote will help.

   

 

Shifting the mindset to turn “Customer Experience”
into a measurable, cost-justified, and essential, core business strategy


Bird in the HandEveryone agrees that it’s nice to give customers a good experience, but when it comes to allocating funds, managing budgets, and controlling costs, customer experience is often under pressure because of a common lack of clarity about how to:

  • Quantify why customer experience is important, and 
  • Justify why it should be improved


This enlightening keynote challenges the status quo and provides clarity about:

  • Why customer experience and customer satisfaction is often more “talked about” in the boardroom than “acted upon”
  • How an organisation’s purpose creates value for its customers
  • The desired outcomes that define your organisation’s success
  • How customer behaviours and the choices they make lead to those outcomes
  • How customer experience metrics, calibrated to those outcomes, drive executive and enterprise mindsets, to take action

Let’s Talk:

If your organisation has a challenge quantifying the value of good customer experiences or the risk of poor customer experiences, and has difficulty justifying  why it should be improved, please get in touch to schedule a call or a meeting (online or in-person) so we can learn more about your current challenges and discuss how this keynote will help.

   

 

Reducing current, and future risks, by
building an “Adaptive Customer-Driven Enterprise”


CTMA FrameworkToday, “change” and “uncertainty” are dominating our professional, business and personal lives.  One of the biggest challenges facing every organisation is being able to keep-up with the ever-accelerating changing needs, wants and expectations of customers and markets.

In this keynote, Paul describes how an effective customer-driven framework for continuous improvement, innovation and value creation can provide the foundation to a sustainable Adaptive Customer-Driven Enterprise.  One that adopts a strategy, willingness and capability to constantly measure, improve, innovate and adapt its performance to meet the ever-changing needs, wants and expectations of its customers, employees, shareholders and environment.

Let’s Talk:

If “change” and “uncertainty” are dominating your organisation’s landscape, or if your challenge is keeping up with the ever-changing needs, wants and expectations of customers and markets, please get in touch to schedule a call or a meeting (online or in-person) so we can learn more about your current challenges and discuss how this keynote will help.

   

Six key reasons why Customer Experience improvement programmes,
often underperform, get stuck, or fail to start!


Boulder on the PathThe drive to improve customer experience has been around for so long, most organisations have “given-it-a-go” – several times! 

Many organisations find that each time a new customer experience initiative is launched, there’s typically a cycle of between 18 and 36 months during which interest and investment waxes, and then wanes, often blocked by a “boulder” on the path to success.  Then the effort is repeated a few years later - often with a new project name, and a new project team.

So what goes wrong with these programmes?  Why don’t they last?  Why do they so often need to be re-started over-and-over-again?

In this revealing keynote, Paul describes:

  • Six key challenges organisations face as they embark on their CX and VoC journeys
  • Key diagnostic questions to help expose the presence of these challenges,
    and help you uncover potential barriers to your CX programme
  • Techniques to address these challenges, so that they don’t become costly “boulders” - blocking the path to your success
  • How to use the Voice-of-the-Customer to stay on course, and drive continuous improvement, innovation and value creation


If your organisation is about to launch, re-launch, or enhance a customer experience improvement programme, this keynote can help you avoid some of the common pit-falls and risks.  If you’ve already begun a transformation, it can help you validate progress and guard against potential roadblocks or omissions.

Let’s Talk:

Please get in touch to schedule a call or a meeting (online or in-person) so we can learn more about your current challenges and discuss how this keynote will help.

   

 

About your speaker: Paul Linnell

Paul LinnellFounder of CTMA, Paul Linnell, is a customer experience and service quality improvement champion and business author.  He works internationally with senior managers and their teams to help them achieve business success, reduce risk and build customer loyalty and advocacy by taking actions to improve customer experiences.  Paul specialises in the design and deployment of customer experience measurement, service quality improvement, complaints handling and preventive analysis programmes. Industries he has worked with include, Automotive, Consumer electronics, Consumer goods, Electricity & Gas retail, Financial services, Information technology, Local Government and Public Sector, Media / Publishing, Passenger travel (Rail, Air and Sea), Pharmaceuticals and Telecommunication.

Paul has worked with clients and presented on these topics at conferences and corporate events in the UK, Europe, North America, the Middle East, Australia and New Zealand.  Originally from the UK and now based in New Zealand, he continues to serve clients globally.

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